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As we know them today, branding strategies have moved through several stages of transformation. From advertising new inventions in the mid-nineteenth century and supplying proper names for generic goods to helping corporations find their soul in what writer Naomi Klein refers to as the “brand essence.”1 According to Klein, in the late eighties and early nineties, students were fighting a battle over issues of “representation,” which she defines as “a loosely defined set of grievances mostly lodged against the media, the curriculum and the English language.” However, she elaborates that corporations did not see students as the enemy but as a…

One of my earliest memories of food preparation is of watching my grandfather sitting on a teal accent stool grinding masala on the gaatno1. Walking on the red terrazzo tiles of my grandparents’ kitchen, the hypnotic circular rhythm of the grey grinding stone only paused when he would gently direct the masala with his fingers. Pieces of coconut, dried red chilies, tamarind, and powdered spices were constantly moved, till a fine paste was obtained. In 2019, as I pondered on the reasons for my grandparents’ migration from South Kanara to Bombay, my wife and I reached the final phase of our…

The Cars That Ate Paris (1974) begins by playing a cruel joke on its audience. The first frames present a yuppie couple enjoying a weekend drive in the country, drinking Coke and smoking cigarettes—images that suggest we’re watching an advertisement. Their idyllic afternoon, however, turns nightmarish. As they venture into the Australian countryside, they are abruptly driven off the road by a group of men who murder them and scrap their car for parts. They are the victims of a deadly scam, as we later find out, and with their deaths we are thrust into the bizarre world of the colonial township…

Do you remember the first time you saw Breonna Taylor‘s face? Or, perhaps more aptly, do you remember the first time you saw her likeness? None of us can really say we’ve ever seen her face because the vast majority of us never knew her. But I can tell you with certainty when I made my first social media post about Taylor: on June 4, 2020, in my Instagram stories, I reshared a Change.org petition called “Justice for Breonna Taylor.” At the time it had 2,949,394 signatures with the goal of reaching 3,000,000. The link to the petition was accompanied by the now-familiar…

Thulani Rachia (b. 1988, South Africa) is a Glasgow-based artist, educator, and director whose work carefully documents, maps, and generously unpacks (hi)stories within his surroundings, emphasized through lived experience, discovery, research and repetition. Transcending space, circumstance, and existences, the acknowledgment of time is vibrantly alive in Rachia’s practice. Time, in the way we spoke of it, can be heavy, charged and non-linear. His initial training in architecture continues to influence his practice through his recurring use of urban environments as material in his choreography, performances, and installations. His ongoing investment in highlighting the racism built into these spaces offers a careful insight into…

It’s 2019. Seventeen bodies float and paddle in a silky black lake, faces tilted up to the sky. Treading water or spread-eagled, their limbs occasionally overlap, forming an imperfect, shifting web. There is no land in sight. Watching them from a bird’s eye view, I envy the casualness of their touch and proximity, the tranquility of their bodies both in motion and repose. This is Lake, a video installation by the artist Erin Johnson, part of an ongoing series featuring a group of her “friends, lovers, and mentors” floating in bodies of water, marking time. Now, in 2020, as time dilates and…

I was in conversation with Gabrielle L’Hirondelle Hill between this past August and October. I reached Hill from London, UK, and over the period of our interaction, we navigated the intricacies of distant time zones, the entire Atlantic Ocean, and an ever-evolving pandemic. As a conversation partner, Hill was kind, engaging and always honest. Hill is a Cree and Metis artist/writer living in Vancouver, BC, located on the unceded Musqueam, Sḵwx̱wú7mesh, and Tsleil-Waututh territory. The artist employs sculpture, installation, found materials, and paper as tools for enquiry into concepts of land, property, and economy. Hill is interested in Indigenous economies,…

At the risk of coming across as pretentious, I love coming-of-age stories. Dramatizing the emotional and mental transition of growing up and with that, growing into oneself is comforting. Although the act of coming-of-age is a universal reality undeterred by class, sexuality, and gender expression, the canonical space is one that has been diluted with stories belonging to the white suburban teen. When racialized and non-cishet people are written into these narratives, more often than not, they find themselves wearing a mask belonging to an archetype. That is, they play the supportive best friend, wise therapist, or sassy peer. Essentially, the inclusion…

We were both pursuing graduate studies at CalArts in 2015 when Amanda Vincelli and I first met. I have always understood her to be a meticulous and driven thinker. I later became one of the hundred women to participate in Vincelli’s thesis project Regimen (2015—2017). It was a project that sampled and documented the medicinal regimens women in an urban capital may find themselves engaged in. The project explored observations on wellness, the body as a bio-political negotiation zone, as well as a machine for production and reproduction. The project was influenced in part by Vincelli’s background in health sciences, her work…

Inevitably distracted from the writing task at hand by the tension in my neck, I find myself in a new tab where the phrase “Why is the Aeron chair so expensive?” auto-completes in my search engine. My resentment towards the obligation to work beyond the limitations of my bodily capacity is directed at this object: a top-of-the-line office chair designed by Herman Miller, wrapped up in the legacies of Modernist design and “human factors engineering.” The chair’s glistening curvature promises to cradle one’s wrist, delivering it to the keyboard at an angle so comfortable, one could type forever. It takes…